What does research say about B2B e-commerce?
There are many figures on B2B e-commerce. Many come from vendors and cannot be traced to a study. Here are the figures that hold up and what they show.
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Find the right item without the part number
B2B customers often order many complex items. Without a part number it can be hard to find exactly the right one, especially when the customer describes the need in their own words. If the search doesn't find the right item, the order can go to a competitor. This article shows how AI product search solves that, what it brings to the business, how quality is measured and what it costs to run.
An example: an installer needs to seal an LPG fitting and types “yellow thread tape LPG”. The product is called “PTFE thread tape for gas lines”, and the wrong tape on a gas line can leak. The AI product search puts thread tape for gas at the top, although neither PTFE nor gas line was typed.