Custom B2B e-commerce for companies that sell configurable products
B2B e-commerce · Product configurators · Dealer portals · Integrations
I help manufacturers and wholesalers sell online to dealers and business customers, with the right prices, the right assortment and an order flow that works all the way to delivery.
What I can help you with
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B2B e-commerce
I build B2B e-commerce with customer-specific prices, assortments and terms across markets and languages.
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Product configurators
A product configurator guides the customer, calculates the right price and reduces the risk of orders that can’t be produced.
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Dealer portals
A dealer portal lets customers place and track orders themselves, which frees up sales and customer service.
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Integrations
I build integrations and APIs that keep your e-commerce, PIM, ERP and logistics in sync.
Clients
9 years
of collaboration
About 20 markets
and 15 languages on the same platform
SEK 1 → 2.9 billion
Blåkläder’s growth, 2017–2025
About me
I’m Dag Stordalen, a software developer focused on B2B e-commerce. Since 2017 I have built e-commerce for the workwear manufacturer Blåkläder, since 2023 as a consultant with my own company.
As a senior developer I have worked on both backend and frontend, building configurators, portals, APIs and integrations.

Recommendation
Dag is a skilled Full Stack Developer with strong expertise in both .NET and React. In our recent VAS (Value Added Services) project, he played a key role in delivering a high-quality product through his technical expertise, commitment, and solution-oriented mindset.
— Christian Andersson, E-commerce Manager
Frequently asked questions
How soon can you start?
It depends on my current workload. Get in touch and you’ll get an answer in the intro call.
Can you take over an existing system?
Much of my work has been about improving systems already in production: restructuring code, rebuilding components and improving performance.
Can you build on our existing e-commerce platform?
Depending on the platform, I extend it directly or develop standalone components, such as configurators and portals, that integrate with it.
Do you work on site or remotely?
Mostly remotely from Kristianstad in southern Sweden. I can work on site when needed, by agreement.
What technology do you use?
.NET and C#, SQL Server and Azure for backends and integrations. React and TypeScript for web interfaces. Python where needed. I’m happy to adapt to the technology you already use.
How do you price your work?
Preferably a fixed price per stage, so you know what each step costs. When the scope is unclear, I work on an hourly basis.
How do you handle confidentiality?
I’m happy to sign an NDA before we start, and I follow your routines for code and data.
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Shall we book a call?
Tell me what you sell and what you want to improve in your B2B commerce. You’ll get an honest answer on whether and how I can help.